1. Build a unique brand, identity, and niche Therapists often try to appeal to everyone, which makes them forgettable. For example, there are over 18,000 therapists registered with the BACP - which is why standing out is critical. ​ Clients choose based on relevance and resonance, so a clear identity instantly creates an impression. This includes choosing a niche, explaining your therapeutic method in plain language, and demonstrating what makes you and your approach differen

If you’re unsure how to market yourself, or this is your first time promoting a business, you’re not alone. Most of the therapists we speak to feel exactly the same. They’re brilliant at what they do, but they’ve been relying on directories, referrals, or just hoping enquiries come through. And when that doesn’t work, they start questioning everything: their prices, their niche, even whether they’re cut out for private practice. This blog breaks down exactly how we fix that.