If you’re unsure how to market yourself, or this is your first time promoting a business, you’re not alone. Most of the therapists we speak to feel exactly the same. They’re brilliant at what they do, but they’ve been relying on directories, referrals, or just hoping enquiries come through. And when that doesn’t work, they start questioning everything: their prices, their niche, even whether they’re cut out for private practice. This blog breaks down exactly how we fix that.